In our ongoing series, From Nada to Prada, we explore the transformative power of a hair switcheroo, as seen in the competitive world of Model Land, where an agency-mandated bang cut or a bleach job can make the difference between booking a Prada campaign or slaving away in the gray ether of e-commerce for the rest of your livelong days.
Let’s take a look at Google model-of-the-moment Sasha Luss. Among the occasional editorial spread, street style shot, and the really awkward/adorbs casting video of her at 16 years old (see below), you’ll find a handful of photos of an almost unrecognizable baby of a girl circa 2007, complete with plump features, mousy hair, and the forgivably directionless styling of a middle school student. Cut to now: With her razor-sharp cheekbones and freshly bleached hair, Luss had made herself one of fashion week’s most indispensable blondes.
This Russian-born babe’s own FW13 runway record was a tough act to follow. Clocking in at over 60 shows, it was a performance that would take work to maintain, which perhaps explains the major bleach-job that happened before hitting the SS14 runways. Well, maintain, she did. This season, Luss walked for Alexander McQueen, Chanel, Valentino, Stella McCartney, Kenzo, Acne… I mean, seriously everyone.
Even though we love Luss au naturel, her new hyper-bright hair was the right way to go, making her eyes bluer and her face arguably more strange. You know, in a very chic and high fashion way, obvs.