Miu Miu has announced a partnership with fragrance giant Coty in a move toward wider brand recognition on the global scale. The scent of a fragrance from Prada’s secondary brand lingers in our imaginations until it drops onto the market in 2015, but it’s always fun to guess. What does Miu Miu smell like?
Miu Miu’s partnership with Coty just announced, what does it mean for the brand?
Miuccia Prada often subverts the feminine by overdosing us with symbols of girlish youth, we imagine Miu Miu’s fragrance as tooth-achingly sweet.
Miu Miu is informed and inspired by the bad girls Mrs. Prada went to school with, and these are the equivalent jarring scents we like anyway.
A mix of the previous, but a little grown up. Prada’s little sister finds strength in her individual identity and a love for mining the archives of history in the 40s and 70s.
Read more on Miu Miu’s partnership with Coty, fragrance parent companies, and Prada finance + their annual report 2011.