Iris & Daniel: What Does Miu Miu Smell Like?

November 6, 2013 • Fashion

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Miu Miu has announced a partnership with fragrance giant Coty in a move toward wider brand recognition on the global scale. The scent of a fragrance from Prada’s secondary brand lingers in our imaginations until it drops onto the market in 2015, but it’s always fun to guess. What does Miu Miu smell like?

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Miu Miu’s partnership with Coty just announced, what does it mean for the brand?

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Miuccia Prada often subverts the feminine by overdosing us with symbols of girlish youth, we imagine Miu Miu’s fragrance as tooth-achingly sweet.

 

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Miu Miu is informed and inspired by the bad girls Mrs. Prada went to school with, and these are the equivalent jarring scents we like anyway.

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A mix of the previous, but a little grown up. Prada’s little sister finds strength in her individual identity and a love for mining the archives of history in the 40s and 70s.

Read more on Miu Miu’s partnership with Coty, fragrance parent companies, and Prada finance + their annual report 2011.

 

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