The Five Diffusion Lines We Want To See Next Year

November 13, 2013 • Fashion


Tonight at midnight, the perennial queen of just-rolled-out-of-bed, French cool girl fashion—aka Isabel Marant—will unveil her collaboration with Swedish mega-retailer H&M to the credit card-dropping masses. Marant is the latest in a growing line of haute-meets-hot bedfellows—there was Margiela’s much-blogged-about trot through MMM’s avant-art creations (remember the purses that grew gloves?), Stella McCartney’s tasteful look to the many suits of collections past, and of course, Karl Lagerfeld’s namesake capsule collection from ‘04—the one that sold out within a few hours and (arguably) started all the buzz to begin with. That’s not to mention the many Target (Philip Lim, Prabal Gurung, Jason Wu) and Topshop (Meadham Kirchhoff, JW Anderson, Kate Moss), etc., collabs.


Marant’s collection is complete with burgundy leather biker pants, fringed suede boots, and updated, cuffed Smoking jackets—tough yet romantic staples cherry-picked from shows past and made affordable. It’s effortless (save a rather busy, frayed, shaggy dog-meets-graphic design 101 wool cardigan) and tinged with rock n’ roll hits—just what we’d hope for and expect from the easeful Parisian. But what are some high-low collaborations we might not predict so freely—designer x mass pairings we can lust over, shop up and obsess collectively? We thought it would be fun to imagine the next five. Here are our top picks below.


Chanel for Target. Here us out. Karl collaborated with H&M back in ’04, but he made it clear that the main street giant didn’t do it right. (“The incomprehensible decisions of the management in Stockholm have taken away any desire to do it again. They did not make the clothes in sufficient quantities,” Lagerfeld told German magazine Stern after the release. “I find it embarrassing that H&M let down so many people… I don’t think that is very kind, especially for people in small towns and countries in Eastern Europe. It is snobbery created by anti-snobbery.”) Now, almost a decade later, perhaps its time for another mass market go? Chanel is going to Dallas in December. Target may not be such a stretch. Little black jackets for everyone.


Jeremy Scott for Target. Seems like a no-brainer. Sugary, Technicolor-striped leather hot shorts, mesh “Enjoy God?” tanks for the masses, and Flintstones-printed body-con dresses. This one would be so much fun.


Prada for H&M. Miuccia’s “minimal Baroque” collection, to be exact – would be incredible and oh-so-lusted over. The curly cue-twisted, fruit basket-colored rumba skirts, monkey-printed cotton sundresses, and banana-covered elegant T’s. The collection that was so bold (and so very Muiccia). Perfect for the H&M treatment.


Altuzarra for H&M. We’d love to see Altuzarra’s F/W ’11 parka coats—the one that sold-out then was ripped off everywhere—re-invented for the everyman. The hand-embroidered Japanese boro cropped jackets and waist-cinching, platinum-gold gowns from this past season would be enviable gets at a lower price point. His clothes are everyday already—just made lux. Let’s take it down just a notch.


Céline for H&M. The house every true fashion girl calls home. H&M has been accused of not so subtly ripping off the definitive—discreet—minimalist. (Jersey tank versions of S/S ‘13’s ‘Sable’ dress come to mind). But what if the mega brand produced a Philo-sanctioned collection?

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All Aboard.

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