“The idea started two or three years ago when I was in Paris for fashion week,” explained designer and publicity director Gabriel Rivera-Barraza. “I couldn’t pronounce the names like Jean Paul Gaultier, the legendary master designer Yves Saint Laurent, and I remember sitting down to dinner with all of these Latin American editors and thinking, ‘How ironic!’” What transpired is a A-la-mexique, Rivera-Barraza and SPƎNGLISH’s Simon Guindi Cohen’s just launched t-shirt line that takes the names of major design houses and gives them a Spanglish makeover. Coco Chanel becomes Coco Canales, Jean Paul Gaultier is Juan Pablo Gutierrez, and Saint Laurent emerges as Isidro San Lorenzo. “We’re not trying to be serious. We’re not pretending. We’re just having fun,” said Rivera-Barraza. “I imagine a really cool girl walking in the subway with a really cool outfit and a Coco Canales shirt or a Jean Paul Gutierrez.” Be that Valerie Steele, Bettina Santo Domingo, or a guy – the shirts are unisex. Ten percent of shirt profits go to Project Paz. It’s not all in jest.
Images of the shirt debut below.