Alexander Wang Goes To Brooklyn

January 15, 2014 • Fashion


Dope spot for a big events. Went here recently for new bottle launch party for Heineken. It looks like a old warehouse converted into an event space. The spot itself is huge with a capacity of few thousand people. They had the containers with different kind of art related to hieneken which was cool.

The DJ VICE was just OK, then the surprise part was the band “FUN” which showed up and got the party started.

-Vineet, Jersey City


What a cool event space on the waterfront. I attended the Heineken #bigarrival star bottle event. Though I don’t drink beer, I wanted to check out the event and the venue. I mean…it’s on the WATERFRONT. We had to take a boat there.

The greenhouse, it GIANT…GIANT…GIANT… and basically, you can dress it up anyway you want, but that’s all it is…one GIANT room….

-Baramee, Brooklyn


These are the last two Yelp reviews for Duggal Greenhouse, a massive warehouse-turned-glitzy events space in the Brooklyn Navy Yard. It’s a “GIANT…GIANT…” “dope space,” apparently. It’s also the locale of Alexander Wang’s next runway show, as the designer revealed to WWD this morning. He’s pushed his set time back to 8:30pm (swapping schedule positions with his pal Joseph Altuzarra) so he could give editors a bit of time to trek to the outer borough. Fashionista runs their spot with a gasp, while calls him bold, as does WWD.

Wang’s shows are an experience—pounding music, flashing lights, girls like Edie Campbell, Hanne Gaby, Joan Smalls, Kasia Struss, and Georgia May Jagger, etc. pounding the pavement, working the clothes; you leave feeling high—and you would feel that way if he showed in a shack. He’s moved past the days where simply stripping away the layers, cutting to that worn-in white T feels monumental– there’s no denying Wang is still the requisite cool kid downtown; but he’s an upstart no longer.

Will the new venue will make the editors—anyone craving that early Wang cred—feel young again? Brooklyn isn’t so edgy anymore. Far away from Milk, Lincoln Center, yes. But for those with a town car, who cares? Is he just keeping with the times?

When Wang starts showing in Queens, we’ll take note.


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